One day after President Bush ordered his Cabinet secretaries to stop hiring commentators to help promote administration initiatives, and one day after the second high-profile conservative pundit was found to be on the federal payroll, a third embarrassing hire has emerged. Salon has confirmed that Michael McManus, a marriage advocate whose syndicated column, "Ethics & Religion," appears in 50 newspapers, was hired as a subcontractor by the Department of Health and Human Services to foster a Bush-approved marriage initiative. McManus championed the plan in his columns without disclosing to readers he was being paid to help it succeed.

Responding to the latest revelation, Dr. Wade Horn, assistant secretary for children and families at HHS, announced Thursday that HHS would institute a new policy that forbids the agency from hiring any outside expert or consultant who has any working affiliation with the media. "I needed to draw this bright line," Horn tells Salon. "The policy is being implemented and we're moving forward."

Horn's move came on the heels of Wednesday's report in the Washington Post that HHS had paid syndicated columnist and marriage advocate Maggie Gallagher $21,000 to write brochures and essays and to brief government employees on the president's marriage initiative. Gallagher later wrote in her column that she would have revealed the $21,000 payment to readers had she recalled receiving it.

The Gallagher revelation came just three weeks after USA Today reported that the Education Department, through a contract with the Ketchum public relations firm, paid $240,000 to Armstrong Williams, a conservative African-American print, radio and television pundit, to help promote Bush's No Child Left Behind program to minority audiences.

To date, the Bush administration has paid public relation firms $250 million to help push proposals, according to a report Thursday in USA Today. That's double what the Clinton administration spent on P.R. from 1997 to 2000. Shortly after Williams' contract came to light, the Democrats on the Committee on Government Reform wrote a letter to President Bush demanding that he "immediately provide to us all past and ongoing efforts to engage in covert propaganda, whether through contracts with commentators, the distribution of video news releases, or other means." As of Thursday, a staffer on the committee told Salon, there had been no response.

Horn says McManus, who could not be reached for comment, was paid approximately $10,000 for his work as a subcontractor to the Lewin Group, a health care consultancy hired by HHS to implement the Community Healthy Marriage Initiative, which encourages communities to combat divorce through education and counseling. McManus provided training during two-day conferences in Chattanooga, Tenn., and also made presentations at HHS-sponsored conferences. His syndicated column has appeared in such papers as the Washington Times, the Dallas Morning News and the Charlotte Observer.